Punjabi music industry changed a lot in recent years as we all know change is the basic essence of life. look how it summed up all together,
CLASSIC ERA OF PUNJABI MUSIC INDUSTRY
There was a time when music was not easily accessible only live shows were the answer to give medicine of music which fits the saying that “less is always more”.
Pioneers of Punjabi music industry Kuldeep Manak, Amar Singh Chamkila, Hans raj hans, Surjit bindrakhia, Gurdas maan, Babbu maan, Wadali brothers, Sukhwinder panchii Shiv kumar batalvi, Surinder kaur, Narinder biba, Didar sandhu, Alam lohar, Lal chand yamla jatt, Parkash Kaur.
These bunch of singers sets a different type aura in Punjabi music fraternity. In that era singers used to perform on regional level stages, also known as Akhada.
Relation between the artists and the audience was pure but downside was lack of reach, and because of that lot of talented artists and masterpiece projects left in silence.
MODERN ERA OF INDUSTRY
On the other hand now Punjabi music is not only restricted to its traditional boundaries, bill boards are where we aim normally.
The wave of new age music wipes all the restriction in terms of reach and when we talks about numbers Punjabi music industry holds approximately 700 crore which gets a hike of 10% every year.
The blend of modern and tradition hybrids the scene into a chart buster where some of the prominent singers like Diljit Dosanjh, Gippy Grewal, honey Singh, Badshah, Sidhu Moosewala, Parmish verma, Mankirat aulakh, Nimrat khaira, Sunanda sharma Karan Aujla, Jassie gill and the names goes on.
There is only one down side that due to multi- mega star era the industry now became dazzle and fade industry.
People can forget you and your work in days if you are in-active.
Online Platforms came into existence.
Internet era marked as developing era of human mankind and the amount of boom it provided to each sector is commendable.
As each enjoyed this, music sector have enjoyed growth in terms of easy distribution, accessibility, subliminal promotional tools like social media.
This helped the industry to explore the endeavors.
ARTIST DRIVEN INDUSTRY
No doubt in saying that there was always a face which subliminally defines a time period but in the recent decade we can’t decide who rules the industry.
As it boomed and gave us a multi-star fraternity which stands out to be the biggest non-movie music industry.
As they have detached themselves from the movies it gave a them power of freedom and a separate face value which is usually over shadowed in the movies, but his multitudinous label era and independent era sets stakes higher for the artists.
The amount of opportunities ones are getting by sticking to their deep rooted culture by modernizing themselves is what sets them different and one of the prominent reasons of growth.
Also read,
https://www.punjabihits.co.in/kaka-the-hit-maker/
